The Culture and Media Program aims to promote and protect the rights of the child in the field of culture and media. Promotional activities are implemented through projects, through education of children, professionals and the general public on the obligation of the state to provide adequate cultural content for children, equal opportunities in access to cultural institutions and cultural and media content, as well as to encourage child development and not endanger safety and children’s health. A particularly important component of this program is the Code “Children and the Media”, which serves to protect children from media abuse and oblige the media to offer content for children that is stimulating their development.